Wednesday, February 29, 2012

Bridal Collection, Inc: Exploring wedding dresses across several faiths

Bridal Collection, Inc. believes that characterizing the wedding dress to fit the cultural identity of the wearer is appropriate. In this sense, the company explores the uniqueness of each culture as it reveals the significance of the wedding dress to each culture.


From Bridal Collection, Inc.


The wedding dress destination notes that gowns assume an apotropaic role. In Morocco, the Berber bride is fully covered as she is the center of attention and prone to evil eye. In Russia, brides wear gloves to avoid getting contaminated with evil. The Greek culture also wards off evil by adding accessories such as the blue bead, borrowed jewelry, flowers, and a pair of scissors inserted to the bouquet to ‘cut’ the evil eye. Bridal Collection, Inc. notes that these apotropaic tradition stems from the avoidance of the sin of envy communicated by Apostle Paul.


Bridal Collection, Inc. Photo Credit: Nameberry.com


For some cultures, color is of most significance. The exchange of red- and white-colored saris of the Gujarati of India signals the transition to married life while the obsession over the white dress symbolizing purity is common to Western societies. The fixation on purity reflects the pervasiveness of the English Victorian society’s value system that associates clothing to character and identity.


Despite the different meanings and approaches to the dress, The Bridal Collection says that the wedding gown will forever be a cultural object, whether an outcome of static tradition or a result of contemporary practice.


Bridal Collection, Inc. Photo Credit: Indiavision.com


Bridal Collection, Inc. celebrates the uniqueness of each bride. Visit the company’s website for more details.